The PageRank value is a measure of how well connected and good a web-site is in the eyes of the Google Search Engine. New web-sites that do not have a presence on the web normally start with a PageRank value of 0; established web-sites like www.amazon.com and www.youtube.com have PageRank values of between 8 and 10. Web-sites with high PageRank values have an advantage over web-sites with low PageRank values in search result placements in the Google Search Engine where it is not uncommon to have a few tens of millions indexed pages for every search word.